{"id":869,"date":"2020-11-17T13:58:22","date_gmt":"2020-11-17T13:58:22","guid":{"rendered":"https:\/\/ardcairnassociates.com\/?p=869"},"modified":"2020-12-07T13:53:28","modified_gmt":"2020-12-07T13:53:28","slug":"cityandguilds","status":"publish","type":"post","link":"https:\/\/ardcairnassociates.com\/index.php\/2020\/11\/17\/cityandguilds\/","title":{"rendered":"Digital credentials for a global Awarding Body"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_fullwidth_header title=&#8221;FAIR RECOGNITION&#8221; subhead=&#8221;How we designed the first digital credentials for awarding body City &#038; Guilds and laid the groundwork for digital badging of qualifications&#8221; background_overlay_color=&#8221;rgba(73,88,110,0.8)&#8221; _builder_version=&#8221;4.7.0&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;|600|||||||&#8221; title_text_color=&#8221;#ffd34e&#8221; title_font_size=&#8221;22px&#8221; title_letter_spacing=&#8221;1px&#8221; content_font=&#8221;|600|||||||&#8221; content_font_size=&#8221;16px&#8221; content_letter_spacing=&#8221;1px&#8221; content_line_height=&#8221;1.8em&#8221; subhead_font_size=&#8221;30px&#8221; subhead_line_height=&#8221;1.4em&#8221; content_ul_line_height=&#8221;1.8em&#8221; background_image=&#8221;https:\/\/ardcairnassociates.com\/wp-content\/uploads\/2020\/11\/Award-Brand-Images.jpg&#8221; custom_margin=&#8221;||100px||false|false&#8221; custom_padding=&#8221;||100px||false|false&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Introduction&#8221; _builder_version=&#8221;4.6.6&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;50px|0px||0px|false|false&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.6&#8243; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; max_width=&#8221;550px&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<p>Digital Credentials are a digital representation of a qualification created using the <a href=\"https:\/\/openbadges.org\/\">open badges<\/a> standard. In 2017 Ardcairn&#8217;s Gr\u00e1inne Hamilton worked with start-up Digitalme, to define the first digital credentials for\u00a0global awarding body <a href=\"https:\/\/www.cityandguilds.com\/\">City &amp; Guilds<\/a>.<\/p>\n<p>City &amp; Guilds went on to acquire Digitalme and now issues <a href=\"https:\/\/www.cityandguilds.com\/digital-credentials\">digital credentials<\/a> as part of its core business. The first digital credentials created, were designed to celebrate the City &amp; Guilds Group&#8217;s brand values: Pioneers in Skills Development; Imagination; Integrity; and Leadership.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/ardcairnassociates.com\/wp-content\/uploads\/2020\/11\/leadership_winner2017.png&#8221; title_text=&#8221;leadership_winner2017&#8243; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.7.0&#8243; custom_margin=&#8221;||||false|false&#8221; animation_style=&#8221;fade&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_color=&#8221;#f3f4f7&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; ul_line_height=&#8221;1.7em&#8221; ol_font=&#8221;||||||||&#8221; ol_text_align=&#8221;left&#8221;]<\/p>\n<h2>What we did<\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Worked with the awards team to scope, design, build and issue a credentials framework<\/li>\n<li>Developed a framework and the badge value proposition: why, what and for whom<\/li>\n<li>Oversaw the visual designs to align with the Group brand<\/li>\n<li>Defined the badge metadata<\/li>\n<li>Developed an issuing process with instructions and training for the Ampersand awards team<\/li>\n<li>Platform configuration<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/ardcairnassociates.com\/wp-content\/uploads\/2020\/11\/pioneer_highlyrec.png&#8221; title_text=&#8221;pioneer_highlyrec&#8221; url=&#8221;https:\/\/liminal.community\/&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.7.0&#8243; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;fade&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_color=&#8221;#f3f4f7&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: right;\">Images \u00a9 <a href=\"https:\/\/www.cityandguilds.com\/\">City &amp; Guilds<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221;]<\/p>\n<h2>Results<\/h2>\n<p>The awards are issued at a glamorous event in London, where colleagues have the chance to celebrate their peers and their achievements. The digital credential provides shareable evidence of their achievement, which can be added to professional profiles and serve as lasting recognition of their award.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Quote&#8221; _builder_version=&#8221;4.6.5&#8243; background_position=&#8221;top_right&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;30px|0px|60px|0px|false|false&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; max_width=&#8221;700px&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;700px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.7.0&#8243; text_font=&#8221;Playfair Display|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;38px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;Poppins|700||on|||||&#8221; header_3_text_color=&#8221;#e0a800&#8243; header_3_font_size=&#8221;14px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;1500ms&#8221; locked=&#8221;off&#8221;]<\/p>\n<h3>Testimonial<\/h3>\n<p>&#8220;The Ampersand Awards are an opportunity for City &amp; Guilds Group to celebrate our Group values (leadership, imagination and integrity) and our purpose. These awards recognise our employees and how we demonstrate our values and live out our purpose in our day to day work&#8221;<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#e0a800&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.6.6&#8243; max_width=&#8221;60px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;2px&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.7.0&#8243; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>HR Director, City &amp; Guilds<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How we designed the first digital credentials for awarding body City &#038; Guilds and laid the groundwork for digital badging of qualifications<\/p>\n","protected":false},"author":1,"featured_media":874,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[18],"tags":[],"class_list":["post-869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fairrecognition"],"_links":{"self":[{"href":"https:\/\/ardcairnassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ardcairnassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ardcairnassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ardcairnassociates.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ardcairnassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=869"}],"version-history":[{"count":9,"href":"https:\/\/ardcairnassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/869\/revisions"}],"predecessor-version":[{"id":975,"href":"https:\/\/ardcairnassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/869\/revisions\/975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ardcairnassociates.com\/index.php\/wp-json\/wp\/v2\/media\/874"}],"wp:attachment":[{"href":"https:\/\/ardcairnassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ardcairnassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ardcairnassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}